Tiger direct business rebrand
For more than 20 years, TigerDirect Business has partnered with businesses and organizations of all types and sizes, providing IT solutions and services, as well as enterprise-grade products from top brands like Cisco®, Dell™, HP®, Lenovo®, and Microsoft®. They have recently featured Kevin O'leary, the star of ABC's Shark Tank, as their new spokesperson and launched a new campaign called "Ask Kevin: Raise Your Business IQ" to connect and interact with customers on a whole new level.
As the lead designer of the campaign, I worked closely with the creative director and copy writer to create a branded transmedia campaign that will communicate with TigerDirect's customers on a new level. The video campaign will open up the interaction between customers and the brand, through asking and getting answered by the straight-talking shark, Kevin. To raise awareness, gain new customers, and to have existing consumers to participate in this campaign, we came up with branded online banners, emails, and landing page.
Work done in RICG
Team: Rafael Soberal (ECD), Pranav Behari (Senior Copywriter), Matt Krupitsky (Designer)
