Make Up For Ever is a beauty brand for professionals. Founded by makeup artist, Danny Sanz, who wanted to create a makeup line for professional artists that "contained every kind of product needed to acheive any kind of look". Becoming more and more independent from Sephora, Make Up For Ever wanted to launch a social campaign that would both highlight their amazing products as well as their view on individuality and transformation.
MY ROLE
As an Art Director, I participated in the initial phase of the campaign from brainstorming to strategy for the campaign tagline and promotional video under the guidance of Senior Art Directors and Creative Director.
Work done in Mouth NY
Team: Joseph Paquette, Mariel Granguillhome, Dennise Planas
Be inspired by the latest MAKE UP FOR EVER campaign that celebrates individuality and self-expression. Featuring Andreja Pejić, Transwoman and Supermodel, Jamie Chung, Actress and Blogger, and Mélanie Inglessis, PRO Consulting Makeup Artist. #bemakeupforever http://www.sephora.com/make-up-for-ever