Bloomberg.com Lunar New Year subscription campaign
In the pursuit of enhancing subscription acquisition during the Lunar New Year shopping season, we came up with a targeted subscription campaign tailored to the APAC region. In recognition of the profound disruptions experienced over the past year, we endeavored to underscore the paramount significance of staying well-informed and making astute decisions through Bloomberg.com.
To achieve this, we harnessed the power of two carefully crafted visual concepts, inspired by year of the ox and Lunar New Year traditions. The results were nothing short of remarkable, as we witnessed a substantial upsurge in subscription rates during the first quarter.
Work done in Bloomberg Studio
Team: David Storrar (copywriter)
