BACKGROUND
For 25 years, Morgenthal Frederics has been creating legendary designs for the most recognizable faces in the world. They focus on high-end optical eyewear and sunglasses for those who covet classic American design and appreciate superlative quality.
MY ROLE
As an art director intern, I participated in the full production from recruiting models to assisting on-set production. Once raw images were delivered, I assisted in retouching images and creating store collateral with the final photography.
Work done in Mouth NY
Art direction, production (assistant), photo-retouching, advertising design, graphic design, social media
Photo shoot
Assisted in production from recruitment to on-set, and finalized the retouching of raw images.
Posters
In store posters were made for promotions.
Newsletters
Newsletters were designed on a regular basis for the company's subscribers.
