BACKGROUND
Alignment Artist Capital is a new breed of financial firm focused on helping global music creators realize their vision, build their audience and expand their brands.
MY ROLE
As the main art director on this project, I branded the company from its logos, brand colors, to its landing page, and website. I incorporated modern and edgy feel so that it can show both of its corporate and artistic sides of the company.
Work done in Mouth NY
Art direction, branding, wire-framing, website design, logo design
LOGO
Based on the client's request of blue color scheme with a modern feel, the corporate logo was created to look clean, yet edgy with the first A's of each word slanted. The slanted A's not only represent the uniqueness of artists, but also the arrow pointing upward for the finance industry
LANDING PAGE
Landing page of the website was created with the same look and feel of the website while the main site was in progress. Based on the wireframes, the landing page was a single page site with a parallax image as the background.
WIRE FRAMES
Based on the client's request of image heavy, simple and modern design, this wireframe was created to show the basic flow of the infinite-scroll template with preliminary content.
